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TRAPANI AND SURROUNDINGS,
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Erice is among the 50 "beautiful city" Italian that will participate in the competition organized by Nivea part of a promotional campaign for its products.
In recent days, a crew from the popular brand of creams and cosmetics reached Erice making a short film shown on the website Nivea.it as well as on popular social networks and digital applications (App Store, YouTube, Face book, Twitter, etc..) .
The public can vote for favorite from our website and expressing their views.
"We encourage everyone to vote Erice because our City can become a place" Italy on Nivea Skin "with considerable advantages advertising nationally and internationally," said Councillor for Tourism and Deputy Mayor Laura Uprights that accompanied the operators of Nivea during their visit to Erice.
Besides the only town of Erice in Sicily Taormina are chosen for the competition and Noto.
"Once again-said Mayor James Tranchida - Erice is enjoying enormous success as a preferred location for the setting of social campaigns and trade mark of international prestige.
Among those who will participate in the initiative, in voting for the favorite, Nivea draw lots for some weekend.
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