Cous Cous Fest, an international festival of cultural integration of San Vito Lo Capo, and 'known by 53 per cent of Italians and 27 per cent of foreigners. And 'what emerges from a marketing research commissioned by the Regional tourism to the companies' Izi spa and Simulation intelligence within the ERDF 2007-2013 Por analyzing the degree of attractiveness' holiday in Sicily. In the research, created to provide management with a regional analysis tool that can improve the impact of policies to promote tourism, have been conducted over 6 000 interviews with tourists present in Sicily, including Italian, Sicilian and foreign . The study shows that the Cous Cous Fest, the 14 th edition, 'an event that contributes, along with the Festival of Taormina, the classical performances of Syracuse, the Targa Florio and the America's Cup in Trapani, to publicize the Sicily over the Straits. The study also conducted approximately 7 000 interviews at several events organized or financed by the regional administration, including the Cous Cous Fest, to assess the satisfaction among the participants. ''From the interviews carried out face to face''and 'found that about 70 percent of the visitors and' was pleased with the event.
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