36% of the flow of transit passengers in the Mediterranean is concentrated in the islands, particularly in Greece, followed by Spain and Italy. And here, between the southern regions, Sicily is the first in terms of number of cruise passengers in transit, or stop in daily for sightseeing, and is the second island in the Mediterranean after the Balearics. This is what emerges from the first report presented today in Palermo, the Hotel Astoria Palace, the Observatory on Tourism in the European Islands (Otie) as part of an initiative led by Confesercenti.
From 2007 to 2009 the number of transit passengers in Sicily, according to the study, reported an increase of 10%. And in 2009, the total volume of cruise passengers in transit through the ports of the island was 830,431 units, involving the ports of Palermo, Messina, Catania, Trapani and Porto Empedocle. The largest flow volumes are concentrated cruise to Palermo, with a market share of 51%. In Sicily, as is clear from the report, 64% of cruise passengers purchased on board an excursion organized while only 31% are those who choose to visit the city independently, and 5% opting instead to stay on board. Moreover, according to the study, the cruise ship ports in Sicily are increasingly extended over an annual time, affecting the months from March to November. The cruise tourists in transit through the ports spend 60 euro per person on average.
It was estimated that € 37 is the average spending of those who bought a trip and € 83 is the average daily expenditure of independent walkers. In Sicily, in 2009, spending generated from the excursion cruise amounted to € 42,609,400, of which 44% is due to the hikers and 56% held the independents. In Palermo generates more than half (54%) of the expenditure of hikers cruise throughout the region. The main items of direct spending by cruise hikers about local products and souvenirs, restaurants, bars and shopping (clothing, footwear and accessories). From the report shows that a total of € 12 million being spent for the purchase of local products and souvenirs, more than 9 million at bars and restaurants and more '8 million for clothing, footwear and accessories. A total of 1,112 local businesses in Sicily directly affected by the daily expenditure of tourists on a cruise. The study also shows that the biggest item of expenditure of cruise passengers, connected to the purchase of souvenirs can still grow a lot, provided you initiate new business with innovative products and specialized. In fact, the historical centers, still show a lack of business for selling local specialties: in Sicily there are on average 5 years for every 100 visitors. The activities of all are insufficient to meet the needs of cruise passengers are also those of rental services (motorcycle, car and bike), followed by opticians, photo.
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